Product design

Product design
Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.
Product designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. Their role is to combine art, science and technology to create tangible three-dimensional goods. This evolving role has been facilitated by digital tools that allow designers to communicate, visualize and analyze ideas in a way that would have taken greater manpower in the past.
Product design is sometimes confused with industrial design, industrial design is concerned with the aspect of that process that brings that sort of artistic form and usability usually associated with craft design to that of mass produced goods.
Design Process
The design process is the transformation of an idea, needs, or wants by consumers or the marketplace at large, into a product that satisfies these needs. This is usually accomplished by adventurous people that are willing to take it on. Sometimes an engineer will be involved on some levels but not always.Product designers follow various [methodology] that requires a specific skill set (usually in engineering) to complete.
Design is basically a problem solving exercise. The design of a new product consists of the following stages:
• Design Brief
• Product Design Specifications
• Concept Design
• Testing
• Detail Design
• Manufacturing and Further Testing
• Refinement and Sales
Initial stage
• Idea Generation can be from imagination, observation, or research.
• Need Based Generation can be from the need to solve a problem, the need to follow the popular trends, or the need for a product to do a specific task.
Mid stage
• Design Solutions arise from meeting user needs, concept development, form exploration, ergonomics, prototyping, materials, and technology.
• Production involves fabrication and manufacturing the design.
Final stage
• Marketing involves selling the product. It can either be client based which mean the a client buys the design and manufactures it and then sells it to customers. Or it can be user based where the product is sold directly to the user by the designer.
Application
Product design ranges from furniture, electronics, lighting, tools, toys, and general everyday objects.
For new products product design is of six important steps: 1. customer needs identification 2. conceptualization 3. system level design 4. Detailed design 5. Testing and refinement 6. Production ramp up
Future trends
The design of products of every type is clearly linked to the economic health of manufacturing sectors...Innovation provides much of the competitive impetus for the development of new products, with new technology often requiring a new design interpretation. It only takes one manufacturer to create a new product paradigm to force the rest of the industry to catch up - fuelling further innovation.
Product design in its basic form is simply coming up with new ideas to improve the efficiency or productivity of existing products or the creation of new ones. This generation of ideas then leads to production. Here, we’ve outlined some of the steps that take place in order to help give you a better understanding of exactly what product design is:
There are a number of methods employed by product designers to help them come up with ideas. These can be:
• Needs based- Looking at things that would help make our everyday lives easier by fulfilling a specific task. This can even be building on or improving an existing item.
• Imaginative thinking- Some designers focus more on using their imagination, their own research and observation of the world around them to come up with their product design ideas.
Bringing The Product To Life
Once the designer has come up with an idea, it’s time to put it to the test by creating a prototype. A number of design ideas will be discussed including the materials best suited for the product, the technology required for its production and the way that the product will meet the user’s needs.
Once all of the design elements have been addressed, and all necessary refinements have been made, the product will go into production.
Selling The Product
Once the product has been designed and the important elements of how it should look and feel have been addressed, there are two ways that a product designer may bring the idea to the public. They might decide to sell the product to a client or have been contracted to come up with the idea. That client will then manufacturer the item and sell it to their customers. Or the designer can sell directly to the public, having the item manufactured and marketed themselves.
New Technology Now Makes The Process Easier
Combining science, art and technology, a product designer comes up with new ideas for items and then goes through the process of making them a tangible, three dimensional item. Today, there are so many different computer programs and other useful tools that help designers make their ideas come to life. From new ways of actually creating items through plastic injection moulding techniques to computer software that helps the designer map out how the product will work, now more than ever product designers have a number of tools at hand to help make their ideas become actual items. Nowadays, anyone can come up with a great product design idea and get the help they need to make their product a reality.
Product design is everywhere we turn. From the furniture we sit on to the toys our children play with. I hope our explanation of what product design is has given you some insight as to how many of the items we use in our everyday lives have come into existence.
Product - Industrial Design Institutes
IDC, IIT Bombay 
NID
DoD, IIT Guwahati 
IIT Delhi 
IIT Kanpur 
CPDM, IISc
DID, SPA
M S Ramaih School 
NTTF School of Post Grad.
IILM School of Design 
Symbiosis 
Institute of Design
DSK School of Design
D J Academy of Design 
College of Architecture 
Srishti 
IICD
IIITDM
CEDT, IISc 
Raffles Design International 


Industrial Design Centre, IIT Bombay 
Powai,Mumbai400076 
India 
Phone: 91-22-576 7801 
Fax: 91-22-576 7803
Contact: Office[at]idc.iitb.ac.in
Programs: Doctoral programme in Design (Ph. D) as well as 2 year Master of Design (M.Des) in Industrial Design
Admission: open to graduates of Design, Architecture and Engineering + Ceed + Interview
National Institute of Design, Ahmedabad 
Paldi
Ahmedabad, Gujarat, 380 007 
India 
Phone (079) 663 9692 / 660 5243 
Fax (079) 662 1167 
e-mail : academic[at]nid.edu
Undergraduate Program: 4 year Graduate Diploma Programme in Industrial Design (GPD) with specialisations in Product Design, Furniture and Interior Design, Ceramic & Glass Design
Admission: open to students who have passed or who will appear for qualifying examinations under the Higher Secondary (10+2), or equivalents like AISSCE/IB/ICSE etc + Entrance Examination + Interview. 


Post Graduate Program: 2 and 1/2 year Post-Graduate Diploma Programme in Industrial Design (PGPD) with specialisation in Product Design, Furniture and Interior Design, Ceramic & Glass Design and Toy Design
Admission: open to graduates of Architecture and Engineering + Entrance Examination + Interview 




Department of Design, Guwahati 
Indian Institute of Technology, Guwahati
North Guwahati
781039, India 
Tel: 0361-690321 to 28
Fax: 0361-690762
Contact: dod[at]iitg.ernet.in
Undergraduate Programs: 4 year Bachelors of Design in Industrial Design and Communication Design 
Admission: open to students who have passed or who will appear for qualifying examinations under the Higher Secondary (10+2), + JEE


Post Graduate Program: 2 year Master of Design M.Des in Industrial Design and Communication Design
Admission:open to graduates of Design, Architecture and Engineering + Ceed + Interview




Indian Institute of Technology, Delhi
Instrument Design and Development Centre
IIT Delhi,
Hauz Khas, 
New Delhi 110016 India 
Tel: 011-666979 
Contact: arpgsr[at]admin.iitd.ernet.in or ind_design[at]safe-mail.net
Programs: 2 year Master of Design M.Des in Industrial Design
Admission: open to graduates of Design, Architecture and Engineering + Ceed + Interview




Indian Institute of Technology, Kanpur
Design Programme 
Indian Institute of Technology Kanpur 
Kanpur 208016, India 
e-mail: head_des[at]iitk.ac.in, aray[at]iitk.ac.in 
Tel: +91-512-2597048
Programs: 2 year Master of Design M.Des in Industrial Design
Admission: open to graduates of Design, Architecture and Engineering + Ceed + Design Test + Interview




Centre for Product Design and Manufacturing
CPDM
Indian Institute of Science, 
Bangalore 560012 India 
Tel: 091-80 - 2293 2359
Contact: office[at]cpdm.iisc.ernet.in 
Programs: 2 year Master of Design (M.Des) programme in Product Design and Manufacturing and
Design Research Program both at M.Sc. ( Engg.) and Ph D level
Admission: open to graduates of Design, Architecture and Engineering + Gate or Ceed + Design Test + Interview




Department of Industrial Design, N Delhi
School of Planning & Architecture, 
4,Block-B, I.P.Estate,
New Delhi - 110002, India
Phone: +91 011 - 2370 2375 , 2370 2376
E-mail: info@spa.ac.in
Programs: 2 year graduate Programme in Industrial Design (M. Des)
Admission: open to graduates of Architecture + Gate or Ceed + Interview




M S Ramaih School of Advanced Studies , Bangalore
Gnanagangothri Campus, 
New BEL Road, 
Banaglore-560 054 
Fax/Ph: 080-2360 5539/2360 1983/2360 4759
Contact: pm.npd@msrsas.org 
Programs: 2 year M.Sc. [Engineering] in Product Design 




NTTF School of Post Graduate Studies , Bangalore
Nettur Technical Training Foundation
Post Box No,5857, 
Plot No. 23/24 , II Phase Peenya Industrial Area,
Bangalore -560 058.
Phone: +91-80-28393167 Fax: +91-80-51272146
E-Mail : pgschool@nttf.co.in
Programs: 2 year Postgraduate Programme in Product Design & Engineering (PGPDE) 
Admission: Graduate in Mechanical / Production / Industrial & Production / Industrial Engineering & Management / Automobile Engineering with a minimum of 55% marks






IILM School of Design, Gurgaon
Plot 69-71, Sector 53, 
Near DLF Golf Course, 
Gurgaon - 122003 (NCR-Delhi.) 
Phone: 011-33330132, 0124-3096874 
Contact: adm@iilminstitute.org 
Programs: 4 year graduate programme in Product Design, Communication Design, and 2 year Post Graduate program in Communication Design, Product Design, Interior and Furniture Design, Animation Design, Exhibition Design and Textile Design 
Admission: Undergraduate programs open to students who have a pass in Pre-University 10 + 2 Examination 


Symbiosis Centre of Design, Pune
Symbiosis Institute of Design [SID]
Viman Nagar, Pune 411 014, Maharastra, India
Phone: +91 20 2663 4547 / 48
Contact: info[at]symbiosisdesign.ac.in
Programs: Graduate Degree Programme in Communication Design, Product Design and Fashion Design 
Admission: open to students who have passed or who will appear for qualifying examinations under the Higher Secondary (10+2)


MAEER's MIT Institute of Design, Pune
"Rajbaug", Loni-Kalbhor,
Pune-412201, Maharastra, India
Phone: +91 - 20 39210183/ 91 20 39210122, 9850994211/9822462155
Contact: design[at]mitpune.com
Programs: 
4.5 year Graduate Diploma Programme in Product Design, and Transportation Design
Admission: open to students who have a pass in school 10th + Entrance Examination 
2.5 year Post Graduate Diploma Programme in Product Design and Transportation Design
Admission: open to students who have a degree or diploma or its equivalent in any discipline + Entrance Examination 




DSK International School of Design, Pune
Survey No. 55/54, Tarwadi, Fursungi,
Pune - Solapur Road,
Pune - 412308, Maharashtra, India
Tel.: + 91 20 66784310 / 66784311 
Fax : +91 20 66784317
email id : info@dsksic.com 
Programs: 
UG: 5 year Certification Programme in Product Design
Admissions: open to 12 std students + Written Test + Interview
PG: 3 years certification program in Product Design 
Admissions: open to any degree/diploma/ certificate holder + Written Test + Interview




D J Academy of Design, Coimbatore
Coimbatore Pallachi Highway,
Othakkalmandappam(PO),
Coimbatore 641 032, Tamilnadu, India
Phone: +91 - 4222610428, 2610 33339506224
Contact: office@djad.in
Programs: 
4 year Graduate Diploma Programme in Industrial Design and Communication Design 
1.5 year Post Graduate Certificate Programme in Product Design 




College of Architecture, Nasik 
Opposite Prasad Mangal Karyalaya
Near Maratha Boarding Complex
Off Gangapur Road,
Nasik 422 013 Maharastra India
Tel : 0253 570822 
Contact: admin[at]cansnashik.com , mvpcans_nsk[at]yahoo.co.in
Programs: 4 year Bachelor of Design(B. Des) in Product Design , Interior Design, Furniture Design and Set Design
Admission: open to students who have passed 10 + 2 examinations




Srishti School of Design, Bangalore
Srishti School of Art, Design and Technology 
P.O. Box No. 6430, Yelahanka New Town, 
Doddabalapur Road, Opp. Wheel & Axle plant
Bangalore-560 064, India
Phone: 91.80.28462506/07/08, 28560238. 
TeleFax: 91.80.28560240 
Contact: admissions@srishti.ac.in 
Programs: 2 + 2 year Professional Diploma in Industrial Design with focus on Furniture and Interiors
Admission: open to students who have passed or who will appear for qualifying examinations under the Higher Secondary (10+2] + Entrance Examination + Interview. 




Indian Institute of Craft and Design, Jaipur
-8 , Jhalana Institutional Area, 
Jaipur - 302017.
Tel: 0141-2701504, Fax: 0141-2700160
Email: info@iicd.ac.in
Programs: 4 Year Under-Graduate Diploma Programme and 2 year Post-Graduate Diploma Programme in Craft and Design
Admission: Undergraduation open to students who have a pass in Pre-University 10 + 2 Examination and Post-graduate programme for graduates in any discipline.




Indian Institute of Information Technolgy, Design & Manufacturing, Jabalpur
Dumna Airport Road,
P.O.: Khamaria,
Jabalpur - 482 005,
Madhya Pradesh, India
Tel: +91-761-2632273 
Fax: +91-761-2632524
email: query@iiitdmj.ac.in
Programs: 2 Year Post-Graduate Diploma Programme in Design
Admission: Open to graduates of Design, Architecture and Engineering + Gate or Ceed + Design Test + Interview




Centre for Design and Technology, Bangalore
CEDT
Indian Institute of Science, 
Bangalore 560012 India 
Tel : 080 - 23600810, 080 - 22932246 
Contact: office[at]cedt.iisc.ernet.in 
Programs: 2 year Master of Technology (M. Tech) in Electronic Design and Technology 
Admission: open to graduates of Engineering 




Raffles Design International, Mumbai
Raheja Centre,
Linking Rd & Main Avenue,
Santacruz (W) Mumbai 400 054 
Tel: 022-5572 6711, 5502 9522, 98190 24429
Contact: rdi-India-enquiries[at]raffles-design-institute.com1
Programs: 3 year Bachelor of Arts in Design (Product Design) degree programme in Product Design 
Admission: 12th Pass with TOEFL scores Mumbai